AMC 2011 Social Media Session Follow-Up

We hope you found the session earlier today interesting & insightful. Here are some of the social media articles/posts we referenced:

Ticketmaster Teams With Facebook So You Can Sit Next To Your Friends

YouTube Vs. Vimeo: Which Video Site Is Best for Business?

How To Make Your QR Codes More Beautiful

How Consumers Interact With Brands On Facebook [Study]

4 Facebook Marketing Tips For Entertainment Brands

Why Twitter Is A Must For (Most) Businesses

5 Reasons Why URL Shorteners Are Useful

Twitter, Google+ And Facebook – 5 Reasons Why You Should Never, Ever Cross The Streams

Google+ Improves On Facebook

Google+: The Complete Guide

9 Expert Tips For Social Media Marketers

Is Social Media Marketing Effective? [Infographic]

Top 10 Most Viral Video Ads Of All Time According To Ad Age

Foursquare Now Offers Events Check-Ins

Foursquare’s American Express Deal Will Give You Money Back – But Not Foursquare

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Recommended Books On Social Media

Here are some essential books on social media for when you’re offline:

UnMarketing: Stop Marketing. Start Engaging.” by Scott Stratten

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web” by Brian Solis

Socialnomics: How Social Media Transforms the Way We Live and Do Business” by Erik Qualman

Here Comes Everybody: The Power of Organizing Without Organizations” by Clay Shirky

Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff

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Websites for Keeping Up with Social Media Trends & Technology

Here are some of the best social media websites to keep you in-the-know:


The Next Web


Social Media Examiner

Social Media Today

Social Media Explorer

All-Top (social media aggregator)

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Social Media Resources

Here are some great links to social media resources to get you up & engaging:

The Essential Guide to Social Media:

Nine Lessons from Successful Brands on Twitter

The Ultimate Guide to Facebook Marketing

Three Ways to Take Advantage of Being a Blogging “No One”

Use YouTube to Build Your Blog’s Audience

18 Reasons Why You Need to Read Copyblogger

AdAge Power 150 – A Daily Ranking of Marketing Blogs

Corporate Social Media Reading List

Ten Awesome Slideshares of Social Media Marketing

Your Social Media Followers are Your Best Customers

Copywriting Essentials From A to Z

Top 10 Guidelines for Social Media Participation at (company)

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How to Build a Social Media Strategy for Every Type of Facility

What are your goals?
– Share information
– Build brand awareness
– Promote concerts & events
– Boost ticket sales
– Increase traffic
– Reputation management
Who is your audience?
– Concertgoers
– Theatergoers
– Sports fans
– Families
– Locals
– Tourists
Why social media?
– Understand your audience, their thoughts & behavior
– Build relationships & loyalty
– Two-way communication
– Monitor/track efforts
– Your competition uses it
What platforms & content should I use?
– Social networks: Facebook, Twitter
– Blogs: WordPress, Blogger
– Video: YouTube, Vimeo
– Photos: Flickr, Photobucket
– Location-based social networks: Foursquare, Gowalla
– Social bookmarks:, Stumbleupon
Best practices
– Tailor your message to the platform you’re using
– Choose a few platforms & master them
– Offer useful, compelling & engaging content
– Strive for authenticity, transparency & originality
– Interact with your audience
– Post content frequently
– Respond promptly
– Listen to what’s being said about your venue(s)
– Track what’s working – and what isn’t
– Commit yourself
Seth Godin on social media:

“It’s a process, not an event. Dating is a process. So is losing weight, being a public company and building a brand. On the other hand, putting up a trade show booth is an event. So are going public and having surgery. Events are easier to manage, pay for and get excited about. Processes build results for the long haul.”

“Social Media Revolution 2 (refresh)” video:

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