AMC 2011 Social Media Session Follow-Up

We hope you found the session earlier today interesting & insightful. Here are some of the social media articles/posts we referenced:

Ticketmaster Teams With Facebook So You Can Sit Next To Your Friends

http://www.fastcompany.com/1774825/ticketmaster-unveils-seat-tagging-on-facebook

YouTube Vs. Vimeo: Which Video Site Is Best for Business?

http://sproutsocial.com/insights/2011/08/youtube-vs-vimeo-business/

How To Make Your QR Codes More Beautiful

http://mashable.com/2011/04/18/qr-code-design-tips/

How Consumers Interact With Brands On Facebook [Study]

http://mashable.com/2011/09/12/consumers-interact-facebook/

4 Facebook Marketing Tips For Entertainment Brands

http://mashable.com/2011/06/06/facebook-tips-entertainment-brands/

Why Twitter Is A Must For (Most) Businesses

http://sproutsocial.com/insights/2010/08/why-twitter-is-a-must-for-most-businesses/

5 Reasons Why URL Shorteners Are Useful

http://mashable.com/2009/04/05/url-shorteners/

Twitter, Google+ And Facebook – 5 Reasons Why You Should Never, Ever Cross The Streams

http://www.mediabistro.com/alltwitter/never-cross-the-streams_b12108

Google+ Improves On Facebook

http://www.nytimes.com/2011/07/14/technology/personaltech/google-gets-a-leg-up-on-facebook.html

Google+: The Complete Guide

http://mashable.com/2011/07/16/google-plus-guide/

9 Expert Tips For Social Media Marketers

http://www.mediabistro.com/alltwitter/social-media-marketing-expert-tips_b13456

Is Social Media Marketing Effective? [Infographic]

http://www.mediabistro.com/alltwitter/social-media-marketing_b13479

Top 10 Most Viral Video Ads Of All Time According To Ad Age

http://socialtimes.com/viral-video-ads_b77183

Foursquare Now Offers Events Check-Ins

http://www.huffingtonpost.com/2011/08/18/foursquare-events-check-in_n_930828.html

Foursquare’s American Express Deal Will Give You Money Back – But Not Foursquare

http://www.huffingtonpost.com/2011/06/23/foursquares-american-express_n_882817.html

Recommended Books On Social Media

Here are some essential books on social media for when you’re offline:

“UnMarketing: Stop Marketing. Start Engaging.” by Scott Stratten

http://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engaging/dp/047061787X

“Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web” by Brian Solis

http://www.amazon.com/Engage-Revised-Updated-Businesses-Cultivate/dp/1118003764

“Socialnomics: How Social Media Transforms the Way We Live and Do Business” by Erik Qualman

http://www.amazon.com/Socialnomics-Social-Media-Transforms-Business/dp/0470638842

“Here Comes Everybody: The Power of Organizing Without Organizations” by Clay Shirky

http://www.amazon.com/Here-Comes-Everybody-Organizing-Organizations/dp/0143114948

“Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff

http://www.amazon.com/Groundswell-Expanded-Revised-Transformed-Technologies/dp/1422161986

Websites for Keeping Up with Social Media Trends & Technology

Here are some of the best social media websites to keep you in-the-know:

Mashable – http://mashable.com/

The Next Web – http://thenextweb.com/

Techcrunch – http://techcrunch.com/

Social Media Examiner – http://www.socialmediaexaminer.com/

Social Media Today – http://socialmediatoday.com/

Social Media Explorer – http://www.socialmediaexplorer.com/

All-Top (social media aggregator) – http://social-media.alltop.com/

Social Media Resources

Here are some great links to social media resources to get you up & engaging:

The Essential Guide to Social Media:

http://www.briansolis.com/2008/06/essential-guide-to-social-media-free/

Nine Lessons from Successful Brands on Twitter

http://mashable.com/2011/06/09/brands-twitter-success/

The Ultimate Guide to Facebook Marketing

http://www.copyblogger.com/ultimate-facebook/

Three Ways to Take Advantage of Being a Blogging “No One”

http://www.problogger.net/archives/2011/01/09/three-ways-to-take-advantage-of-being-a-blogging-no-one/

Use YouTube to Build Your Blog’s Audience

http://www.problogger.net/archives/2011/02/02/use-youtube-to-build-your-blogs-audience/

18 Reasons Why You Need to Read Copyblogger

http://blog.kissmetrics.com/read-copyblogger/

AdAge Power 150 – A Daily Ranking of Marketing Blogs

http://adage.com/power150/

Corporate Social Media Reading List

http://www.kokasexton.com/word/corporate-social-media-reading-list/

Ten Awesome Slideshares of Social Media Marketing

http://www.kokasexton.com/word/10-best-presentations-of-social-media-marketing/

Your Social Media Followers are Your Best Customers

http://darmano.typepad.com/logic_emotion/2011/01/followers.html

Copywriting Essentials From A to Z

http://www.copyblogger.com/copywriting-a-to-z/

Top 10 Guidelines for Social Media Participation at (company)

http://www.shiftcomm.com/downloads/socialmediaguidelines.pdf

How to Build a Social Media Strategy for Every Type of Facility

What are your goals?

– Share information

– Build brand awareness

– Promote concerts & events

– Boost ticket sales

– Increase traffic

– Reputation management

Who is your audience?

– Concertgoers

– Theatergoers

– Sports fans

– Families

– Locals

– Tourists

Why social media?

– Understand your audience, their thoughts & behavior

– Build relationships & loyalty

– Two-way communication

– Monitor/track efforts

– Your competition uses it

What platforms & content should I use?

– Social networks: Facebook, Twitter

– Blogs: WordPress, Blogger

– Video: YouTube, Vimeo

– Photos: Flickr, Photobucket

– Location-based social networks: Foursquare, Gowalla

– Social bookmarks: del.icio.us, Stumbleupon

Best practices

– Tailor your message to the platform you’re using

– Choose a few platforms & master them

– Offer useful, compelling & engaging content

– Strive for authenticity, transparency & originality

– Interact with your audience

– Post content frequently

– Respond promptly

– Listen to what’s being said about your venue(s)

– Track what’s working – and what isn’t

– Commit yourself

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Seth Godin on social media:

“It’s a process, not an event. Dating is a process. So is losing weight, being a public company and building a brand. On the other hand, putting up a trade show booth is an event. So are going public and having surgery. Events are easier to manage, pay for and get excited about. Processes build results for the long haul.”

“Social Media Revolution 2 (refresh)” video:

http://www.youtube.com/watch?v=1T1tguPUIMA