Here are some great links to social media resources to get you up & engaging:
The Essential Guide to Social Media:
http://www.briansolis.com/2008/06/essential-guide-to-social-media-free/
Nine Lessons from Successful Brands on Twitter
http://mashable.com/2011/06/09/brands-twitter-success/
The Ultimate Guide to Facebook Marketing
http://www.copyblogger.com/ultimate-facebook/
Three Ways to Take Advantage of Being a Blogging “No One”
Use YouTube to Build Your Blog’s Audience
http://www.problogger.net/archives/2011/02/02/use-youtube-to-build-your-blogs-audience/
18 Reasons Why You Need to Read Copyblogger
http://blog.kissmetrics.com/read-copyblogger/
AdAge Power 150 – A Daily Ranking of Marketing Blogs
Corporate Social Media Reading List
http://www.kokasexton.com/word/corporate-social-media-reading-list/
Ten Awesome Slideshares of Social Media Marketing
http://www.kokasexton.com/word/10-best-presentations-of-social-media-marketing/
Your Social Media Followers are Your Best Customers
http://darmano.typepad.com/logic_emotion/2011/01/followers.html
Copywriting Essentials From A to Z
http://www.copyblogger.com/copywriting-a-to-z/
Top 10 Guidelines for Social Media Participation at (company)
http://www.shiftcomm.com/downloads/socialmediaguidelines.pdf